Overview of the current situation in Geneva's hotel sector
Insight
28 January 2026
Geneva Hotel Market Dynamics, Q4 2025
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The Geneva hotel sector achieved higher room occupancy rates and RevPAR in 2025. However, the average room rate and the number of hotel rooms declined.
Various hotels are renovating their buildings and international chains are pursuing expansion plans.
Growth in Swiss tourism continues to be driven primarily by city tourism, which is growing at an above-average rate compared to the Alpine regions. BAK Economics expects this trend to continue in the coming years.