After a few bumpy years, technology companies are balancing conserving cash, cultivating talent and scaling strategically in 2024. With real estate as a major budget line item, technology industry leaders are evaluating space use and hybrid policies to facilitate future-fit workspaces that encourage in-office productivity while keeping costs down.

Location strategy is top priority for tech companies: balancing cost, sourcing talent, and — especially for tech manufacturers — accessing government incentives. As AI use grows across industries, large well-capitalized tech companies are leading the charge due to the need for specialized resources and talent, with innovation concentrating in gateway markets.

In Technology Trends to Watch in 2024,  we examine how the tech industry is paving the way to a brighter future.

Rightsizing CRE portfolios

Squaring frugality with amenity, evaluating space use and location

Walking the talent tightrope

Redefining workplaces to address budget and people strategies

Creating wholistic workplaces

Upgrading workspaces to encourage commute to office, building community

Reshoring tech manufacturing

Relocating production to improve supply chains and utilize incentives

Rising use of AI

Balancing data security, resources and strategic AI implementation

In 2020 and 2021, leasing in gateway markets slowed as a percentage of overall technology industry leasing activity, as return to office was slower in most gateway markets and firms sought less expensive space in growth markets. Although leasing remains below pre-pandemic levels, gateway markets have bounced back to approximately half of all tech leases.

Download the full trends report to learn more about how tech firms are strategizing workplace, location and talent.