Dubai recorded strong performance growth in mid-market segments, reflecting decreased dependence on the luxury sector and its ability to cater a diversified tourism base.

Visitors from primary source markets including GCC, Western Europe, and South Asia sustained their dominant market share. Concurrently, secondary source markets demonstrated growth, contributing to an increasingly diversified visitor demographic.

Rising land costs and limited land plots are pushing new market entrants as well as existing key players to seek investment opportunities in existing assets rather than developing new assets.