Leading practices for frontline workforce engagement and retention
58%
of American workers are on the frontline
44% – 50%
of UK workers are in frontline roles
340 million
frontline workers in the Asia-Pacific region
Invest in training opportunities and establish clear career pathways
Prioritize the physical and mental well-being of frontline employees
Offer flexible scheduling solutions
Offer flexible scheduling solutions
While hybrid has normalized for office-based employees, frontline workers have been largely overlooked in this shift towards greater flexibility. Despite that, over half of frontline workers are not bothered by their inability to work from home; however, they still value flexibility. A Gallup survey found that frontline workers expressed a preference for flexibility in other ways such as choosing their days worked, the option of a four-day work week and the ability to take personal time off on short notice. Although there is an innate inability for the frontline workforce to work from home, alternative forms of flexibility are available and highly valued. Organizations must be innovative in the way that they offer flexibility to cater to both the personal and professional needs of their frontline workers as a mechanism to increase retention.
Prioritizing flexibility is crucial for organizations looking to foster a productive and valued workforce. However, implementing flexible arrangements does present challenges. The same NAM survey found that 57% of manufacturing leaders cite inflexible production and shift needs as the primary barrier to offering flexible scheduling, while 43% point to specialized skill requirements or cross-skilling difficulties. By prioritizing reskilling and upskilling within the existing workforce, organizations will be able to address the skills barrier while also promoting the development and growth of their employees. Additionally, implementing innovative scheduling solutions can help accommodate production needs while still providing flexible options.
Among organizations that already do offer dynamic scheduling, 79% have implemented compressed work weeks, where employees can work fewer days and longer hours. Another 55% permit more personal time off on short notice.
Organizations that can adapt to these preferences will benefit from greater employee retention and engagement. This flexibility allows organizations to maintain operational efficiency while providing employees with a greater sense of control over their work-life balance.
Long-term strategies to support the frontline workforce
- Develop comprehensive training programs focused on upskilling and reskilling and improving technological skills
- Integrate AI and advanced technologies into the workplace to drive productivity and create career advancement opportunities
- Establish clear career pathways and job progression opportunities
- Implement mentoring programs to support career development
- Redesign the physical workplace to prioritize safety and promote employee well-being through enhanced amenities and support offerings
- Invest in community infrastructure to improve quality of life and talent growth availability



