Porto is consolidating its position as a key retail destination in Portugal for both domestic and international retailers. The city's retail market is robust and expanding, significantly boosted by record tourism numbers and a large metropolitan population, with urban regeneration programs further strengthening its long-term appeal.

• The Porto retail market is expected to generate €11.0 billion in revenue in 2025. The city is the country’s second-largest retail market after Lisbon in terms of retail spending.
• With a population of approximately 1.8 million in the Greater Porto area, retailers can access a significant portion of Portugal's consumer base.
• In 2024, Porto and the North region attracted 7.4 million tourists. An estimated 4.6 million visitors came from abroad, mainly from across Europe. International card transactions across the city in stores and restaurants amounted to €588 million in 2024.
• Retail sales in Porto are forecast to grow by 3.8% per year on average nominally, in the period from 2025 to 2029, outperforming the anticipated growth in Lisbon and for Portugal as a whole.
• The highest retail rents in Porto are found in the city centre. Rua de Santa Catarina commands the top retail rents, reaching €1,020 per sq m annually in Q3 2025.

The Porto Retail City Profile unveils key insights to help you make informed decisions about your next retail location. Complete the form to access a detailed market outlook and digital maps featuring key retail destinations, international retailer presence, and notable store openings.