Retail renaissance: adapting to a new era of growth
Insight
European Retail Market Outlook 2025
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European retail sector continued its gradual recovery in 2024 despite risk and uncertainty.
In our latest report we examine how the industry adapted and what to expect in terms of rent rates and investment opportunities in 2025.
Key Takeaways:
Growth in real incomes expected to boost retail spending in most European countries in 2025
Number of notable retailers active on the European retail leasing market continues to rise in 2024
Rental growth in prime retail locations is expected to outperform the broader retail market as competitive tension grows
Paris, Zurich and Geneva are Europe’s most expensive destinations for mainstream retailers
A gradual increase in retail investment transactions and traded volumes anticipated in 2025 and 2026
Investors’ appetite for defensive retail real estate remains strong; high street investment has seen a notable rise
Download the European Retail Market Outlook 2025 for more detailed information on top retail locations in Europe, rents, investment volumes and trends for 2025.