How CRE leaders can help win the battle for frontline tech talent 

As the demand and competition for frontline talent intensifies, manufacturers of semiconductors and other advanced technology must invest in creating a positive experience for the workforce, whose environments and responsibilities often differ significantly from those in traditional office settings. The focus in technology manufacturing facilities tends to be on the labs and clean room spaces where production happens. However, frontline workers also need collaborative spaces, meeting rooms, and areas for informal interaction to facilitate knowledge sharing. Modular designs and adaptable infrastructure can help manufacturers accommodate evolving training needs and technological advancements.

Particularly in high-demand labor markets, the competition for talent is fierce. Properties that lack amenities such as food options and collaborative spaces may be less appealing to workers in a competitive labor market. 

Attracting and retaining frontline workers requires attention to how the work environment contributes to employees’ well-being—and on that front, many properties need a refresh. Incorporating features such as natural light, ergonomic workstations, quiet zones, and access to outdoor spaces can help CRE leaders create more attractive workplaces for frontline workers.

"The semiconductor industry stands at the forefront of innovation, yet many of its manufacturing facilities lag behind in their office and amenity spaces,” says John Leddy, Managing Director of Technology at JLL. “Investing in updated, employee-centric spaces isn't just about upgrading brick and mortar; it's about building a future where top tech talent thrives, driving the next wave of technological advancement." 

Beyond that, amenities that support work-life balance, community building and a strong sense of company values and culture can be important differentiators in a competitive talent market creating more attractive workplaces for employees. 

Driven by digital transformation and government investment, the booming tech manufacturing sector, particularly semiconductors, faces a critical challenge: attracting and retaining skilled frontline workers to ensure operational excellence. “Attracting frontline tech talent requires a holistic approach, encompassing updated facilities, robust training programs, and strategic location decisions. CRE leaders who embrace this comprehensive vision will be key partners in driving the success of the semiconductor industry,” says Leddy.

To succeed, tech companies must prioritize creating positive work environments that cater to the unique needs of frontline staff. This includes investing in collaborative spaces, amenities, and upskilling initiatives. CRE leaders play a vital role in optimizing real estate strategies to support talent attraction and workforce development.