Global tourism & destination advisory
JLL’s Global Tourism & Destination Advisory Group delivers tailored, data-driven strategies to ensure sustainable, long-term destination success through research, collaboration, and practical solutions.
Meeting your needs
Feasibility and Market Demand
We use data-driven feasibility studies—blending market analysis, demand forecasting, and financial modeling—to assess tourism project potential, identify risks, and guide informed investment decisions.
Strategic Planning
We craft strategic tourism plans with communities and stakeholders to enhance experiences and ensure sustainable growth—delivering actionable roadmaps aligned with local needs and global trends.
Destination Development
Resilient destinations need more than infrastructure. We enhance appeal, boost readiness, and drive impact through insight-driven, collaborative strategies focused on sustainability and growth.
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Tourism Readiness Index
JLL's signature destination assessment offers a holistic view on factors that determine readiness and growth
Talk to us about destination development and strategic planning.
Explore how we help our clients achieve their goals
Dan Fenton
Managing Director, Global Tourism and Destination Advisory
Bernadine Galliver
Head of Tourism Advisory MEA
Shirin Jafari
Vice President, Global Destination Advisory