CHICAGO, Sept. 17, 2024 – As the rapid growth of cities and the urban middle class gives rise to a new “experience economy,” JLL’s (NYSE: JLL) 2024 Global Consumer Experience Survey finds consumers are increasingly seeking higher-quality experiences from the built environment – ones that combine human-centric design with spaces that foster a strong sense of community, belonging and connection. The global survey captures data from over 3,200 global respondents to understand how stakeholders involved in creating, owning and managing corporate real estate can adapt to shifting consumer expectations to unlock greater value in their portfolios.

Findings from JLL’s survey are unveiled through a series of articles that explore the opportunities to create stand-out consumer experiences in buildings, venues and the spaces in between. The first article, launched today, explores the top five priorities consumers are now seeking in urban living environments, including: creating “destination” spaces; integrating experience across real estate developments; connecting the physical and digital; focusing on human-centric design; and understanding the value drivers of shared experiences.

“It’s people we ultimately build places for, and understanding what they need first is imperative,” said Lee Daniels, JLL Global Growth and Innovation Lead, Work Dynamics. “By developing comprehensive experience strategies that encompass multiple dimensions, we recognize that it is people who transform places and spaces, while experiences and interactions ultimately shape people.”

With most consumers willing to pay more for higher quality experiences, tapping into this need for connection and community can play a differentiating role in the future success of real estate developments.

JLL Research, 2024