Rheem supplies a greater degree of comfort

Rheem needed strategic brand alignment across all touchpoints of its business. The partnership with JLL kicked off the brand activation by humanizing the perception of big metal boxes and showcasing Rheem’s commitment to providing comfort and value to their clients. The result? The development of Rheem’s new tagline, “The new degree of comfort™” as well as a new visual aesthetic—the universally recognized degree symbol that has become crucial to the water heating company's visual identity and brand language.

Rheem continues to launch various programs targeted to different audiences. The Pro Partner™ program, for elite HVAC contractors, is one of its most notable.

As a global leader in the industry, Rheem brings together its core customers of contractors and distributors to learn, network and celebrate. The company hosted memorable national conferences in 2017, 2019 and 2022 and partnered with JLL Design Solutions to develop overall event branding, promotional materials, registration communications and created a micro-site dedicated to each meeting. In addition to pre-event plans and promotions, JLL was on-site through presentation scripting and design, talent sourcing and production management.