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The challenge: Refresh a legacy brand to attract new, younger consumers while driving greater conversion in-store
Bringing a groundbreaking spirit to the new Cat stores
Reassurance through research
Brand elements rooted in Cat’s DNA
Building future consistency with a fresh toolkit
Continued rollout and success
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Spotlight

Refreshed and globally cohesive store experience 

Location

Latin America

Value

Aggressive concept rollout of 70 stores planned in 3 years
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