JLL has supported Qatar Investment Authority (QIA) on the rebranding of its internationally renowned hotels in Costa Smeralda

JLL’s Hotels and Hospitality team – a leading global consultancy firm in the real estate sector, has assisted the Qatar Investment Authority (“QIA”) in the selection of the new operators for the Hotel Romazzino and the Hotel Pitrizza, two of Italy’s most exclusive resorts.

The Hotel Romazzino and the Hotel Pitrizza, located in Sardinia’s renowned Costa Smeralda, will be operated respectively by LVMH Hospitality Excellence’s brands Belmond and Cheval Blanc.

Both hotels, will undergo a comprehensive renovation, enhancing the quality and standard of the Hotels, whilst maintaining their historic prestige.

As stated by Michele De Marco, Senior Vice President at JLL’s Hotels & Hospitality Group, Italy, “Mediterranean resort destinations continue to generate strong interest from the leading international luxury hotel operators. The renovation and rebranding of the Romazzino and Pitrizza Hotels will enable the resorts to maintain their unique features whilst enhancing their historic and exclusive status”.

Furthermore, Gilda Perez-Alvarado, Global CEO, Hotels & Hospitality noted how "global luxury resort single-asset liquidity reached $3.7 billion in 2022, its highest annual total in history. Investors and operators have been increasingly attracted to the sector driven by accelerating fundamental performance stemming from changes in consumer travel behavior coming out of the pandemic, namely the increased prioritization of authentic, immersive experiences. We couldn’t be more excited about the outcome of this global effort for the QIA and to experience first-hand the next growth chapter for Costa Smeralda.”