JLL secures top ranking for hotel investment advisory globally and in EMEA

CHICAGO, March 9, 2026 – JLL has maintained its ranking as the leading sell-side hotel investment advisory firm globally for 2025, based on total investment volumes in the asset class. Data analyzed and published by MSCI Real Assets has confirmed that JLL advised on $10.6 billion in transactions, representing a global market share of nearly 25% of all hotel investment deals based on sales volume.

JLL's global supremacy stems from the collective strength of its regional teams, with locally embedded experts delivering internationally coordinated advisory services across the Americas, EMEA and APAC. In EMEA, JLL also ranked #1 in sell-side brokerage for hotels, advising on $5.8 billion in deals and capturing a market share of 35.3% for 2025 based on sales volume. The firm's dominant position in the region played a pivotal role in securing its global leadership.

"Achieving the number one position globally in hotel investment advisory for 2025 reflects our team's deep market expertise and our clients' confidence in our ability to execute complex transactions worldwide. Our market-leading position demonstrates the strength of our integrated global platform and the exceptional capabilities of our teams across all regions," said William Duffey, Head of EMEA Hotels & Hospitality Group, JLL. "The era of uniform recovery is over – we're now seeing strategic capital targeting experience-led, high-quality assets that command significant premiums, particularly irreplaceable European hotels. With hotels consolidating a larger share of global real estate investment, substantial private equity capital ready to deploy, and a muted construction pipeline supporting asset values, 2026 presents a unique window for discerning investors. Our role is to help clients navigate this great divergence in the market, identifying opportunities from trophy asset acquisitions to large-scale strategic repositioning."

In 2025, JLL advised on numerous landmark transactions across EMEA. Notable deals transacted by JLL included advising Midstar Hotels on the sale of a 28-asset Nordic hotel portfolio to CapMan Hotels II, for $998 million; advising on the sale the Mare Nostrum resort, Tenerife for €430 million, marking the largest single hotel asset transaction in Spanish history; and the sale of the Holiday Inn London Kensington High Street for £280 million, signalling the return of larger cap single asset transactions to London, in 2025.

"Our global leadership position reinforces the trust clients place in JLL to navigate increasingly complex market dynamics, particularly as we enter 2026 with strengthened debt markets and substantial private equity capital ready to deploy," added Kevin Davis, Americas CEO of JLL’s Hotels & Hospitality Group. "As trusted advisors, we leverage our unparalleled global reach to help clients capitalize on this compelling investment window, whether they're targeting trophy assets or large-scale strategic repositioning opportunities. The convergence of favorable supply-demand fundamentals with exceptional capital availability creates the foundation for a sustained investment cycle where JLL's expertise becomes even more critical."

"Investors continue to vote with their capital, with the Asia Pacific hotel sector emerging as a key beneficiary of long-term confidence across multiple markets," said Nihat Ercan, CEO, Asia Pacific, JLL Hotels & Hospitality Group. "At the same time, owners are becoming more selective about disposals, and bid–ask price gaps are becoming increasingly common."

Read more in JLL's Hotel Investment Outlook 2026.

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