JLL Advises on the Sale of The Beach Tower Okinawa
Tokyo, August 17, 2026 – JLL’s Hotels & Hospitality Group announced today that it has advised Japan Hotel REIT Investment Corporation on the sale of The Beach Tower Okinawa.
The Beach Tower Okinawa is a 280 key beachfront resort hotel located within American Village in Chatan, Okinawa. The property benefits from a vibrant surrounding area featuring a wide range of retail, dining, and entertainment facilities, enabling stable year-round demand driven not only by tourism, but also by shopping and event-related visitors. In addition, its proximity to U.S. military bases allows the hotel to capture diverse accommodation demand, including military-related stays.
“The Okinawa hotel market continues to attract strong investor interest, supported by growing domestic travel demand and the recovery of inbound tourism,” said James Yukio Abe, Managing Director, Investment Sales, JLL Hotels & Hospitality Group. “The Beach Tower Okinawa is a highly competitive hotel asset that combines a beachfront location with excellent accessibility in Chatan, one of Okinawa’s leading tourism hubs. We are pleased to have supported the successful execution of this transaction in line with the seller’s investment strategy. JLL will continue to leverage its hotel sector expertise and global network to meet the diverse needs of our clients.”
Investor appetite for hotel assets in Japan remained resilient in 2026, with hotels accounting for 12% of Japan’s investment volume in H1 2026 according to JLL latest Asia Pacific Capital Tracker 2026 Mid-Year Perspective, supported by several large-scale transactions and broader market momentum.*
*source:Asia Pacific Capital Tracker 2026 Mid-Year Perspective
About JLL
JLL (NYSE:JLL) is a leading global commercial real estate services and investment management company with annual revenue of $26.1 billion, operations in over 80 countries and a global workforce of more than 112,000 as of June 30, 2026. For over 200 years, clients have trusted JLL, a Fortune 500® company, to help them confidently buy, build, occupy, manage and invest across a variety of industries and property types, including office, industrial, hotel, multi-family, retail and data center properties. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. Powered by rich global datasets and leading technology capabilities, we provide coordinated, end-to-end delivery of real estate services for a broad range of global clients who represent a wide variety of industries. Through LaSalle Investment Management, we invest for clients on a global basis in both private assets and publicly traded real estate securities. For further information, visit jll.com.