Design is a strategic lever for future-proofing real estate in 2026

CHICAGO, Feb. 19, 2026 – Continual uncertainty, fast-paced technological advances, evolving workplace models and dynamic consumer habits are reshaping the real estate landscape on a global scale. JLL’s 2026 Design Perspectives Report provides critical insights for corporate real estate leaders, investors and facility managers, highlighting design as a core driver for long-term asset value and business outcomes.

“Organizations are investing in spaces that elevate experience, productivity and talent attraction, cementing real estate as an engine for business value,” said Nicasio Gutiérrez, Project and Development Services Global Head of Design at JLL. “The interplay of adaptability, technology and human-centric design has become essential as businesses look to future-proof their portfolios in a world marked by volatility and rapid change.”
 

Four design perspectives shaping real estate in 2026 and beyond:
 

The concept of hardwired flexibility is at the forefront. Design strategies are shifting from temporary flexibility measures to long-term adaptability, enabled by plug-and-play infrastructure and modular building systems. This approach allows all types of CRE assets to adjust rapidly to changes in technology and workplace requirements, supporting “elastic portfolio” models across sectors that prioritize resilience and readiness for future uncertainty.

As artificial intelligence transforms operational processes and the nature of work, there is an increasing focus on design elements that enhance the value of human connection. The report points to a strong trend toward tactile design – such as natural materials and biophilic elements – that boost creativity, community well-being and sensory engagement. Neuro-design principles are being leveraged to create high-performance environments that support cognitive health and belonging.

Influenced by growing personalization across entertainment, retail and leisure services, people now expect the places where they live, work and play to provide unique experiences, bespoke events and concierge-style offerings. AI, digital experiences and generational expectations are shifting expectations for personalization of experience in buildings and places. Successful projects will combine technology-assisted bespoke experiences with welcoming and inclusive environments to create memorable touchpoints and an enhanced sense of personalization in a building.

Finally, organizations are shifting their focus from underutilized “in-between spaces” to vibrant “anchor spaces.” These transformed areas intentionally foster social interaction, collaboration and a sense of community. By activating previously overlooked zones within buildings and throughout lifestyle districts, companies improve space utilization, reinforce organizational culture and increase the long-term value and appeal of their real estate assets.

“Design is now a strategic response to continual disruption,” said Ruth Hynes, Global Research Lead, Project and Development services at JLL. “Our data shows that flexible design, technology-enabled spaces and intelligent personalization strategies directly enhance asset resilience, wellness and sustainability outcomes. Balancing technology enabled spaces with human-centric design is a key challenge and opportunity as we head into 2026.”
 

Key findings from the report include:
 

• 93% of investors agree that technology-enabled properties deliver stronger returns, yet static definitions of tech-enabled space are evolving too rapidly, requiring buildings to be conceived as adaptive platforms.
• 71% of global respondents value workplaces designed with greenery and natural materials; 61% want digital detox spaces, highlighting the importance of sensory and human-centric environments.
• 65% of people worldwide seek “unique and distinct experiences,” while 68% prefer locally produced products – demonstrating a strong link between personalization, community and sustainability.
• Lifestyle districts and anchor spaces generate increased rental values (up to 32% in the US), with younger employees prioritizing vibrant areas for collaboration and socializing.
  
  

Early engagement with technical specialists and local stakeholders is crucial to assess emerging trends and inform design requirements for long-term adaptability. Leveraging automation and AI for core efficiencies while investing in bespoke, human-centric space transformation will maximize asset value for owners and occupiers. Savvy organizations will treat completed projects as “testbeds” for innovation, embedding lessons learned into future portfolio strategy.

JLL Design delivers innovative solutions that transform spaces and inspire people, guided by creativity, global expertise and data-driven insights. With 600+ designers across 65 studios in over 30 countries, the team manages diverse projects spanning strategy, branding and interiors. JLL Design’s comprehensive approach covers workplace, retail and hospitality, offering end-to-end support from concept to completion. Addressing complex design challenges, the expert team ensures spaces are functional, forward-thinking, and adaptable to evolving needs. Backed by JLL’s extensive real estate ecosystem, JLL Design creates lasting value through transformative designs that enhance daily life and business performance. Learn more at jll.com/en-us/services/project-management/design.

For more news, videos and research resources on JLL, please visit JLL’s newsroom.