Green premiums vs. brown discounts: Building owners who incorporate sustainable practices experience significant advantages in the market. Properties with green credentials generate more occupier demand and achieve greater rental premiums globally. JLL’s research shows average premiums of over 7% in North America,10% in Asia Pacific, and more than 11% in London. Conversely, properties lacking sustainable practices are experiencing a decline in value, leading to lower rental income and reduced sales prices, these are referred to as "brown discounts." According to a survey conducted by RICS almost 50% of respondents worldwide reported experiencing a brown discount, with significant impacts on the property's overall performance.

Retrofitting and adaptive reuse: Revitalising underperforming spaces through retrofitting and adaptive reuse presents unique opportunities for both building owners and the environment. These practices enable the transformation of dated, underutilized, and energy-inefficient spaces into high-performing structures that align with current market demands and sustainability goals. Retrofitting addresses energy efficiency, functionality, and aesthetics, often involving upgrades to building systems, insulation improvements, and the incorporation of modern energy management technologies. Adaptive reuse caters to the growing demand for repurposed spaces while delivering significant carbon emissions savings. Projects where we were directly engaged such as Heriot-Watt University Dubai's campus and Aldar's headquarters in Abu Dhabi have achieved carbon emissions savings ranging from 40% to 70% when compared to new builds.

Owner-occupier collaboration through green leasing: Green leasing, despite not being widely adopted yet, offers substantial financial and environmental benefits for both building owners and occupiers. By incorporating environmental considerations and sustainability principles into lease agreements, green leasing encourages collaboration between the two parties. It drives efforts to reduce the environmental impact of buildings while improving energy and water efficiency. Moreover, it provides a platform for knowledge-sharing and innovation, ensuring long-term benefits for both owners and occupants.

We are at the forefront of understanding global benchmarks and studies to demonstrate the tangible return on investment (ROI) for sustainable real estate to clients. With access to extensive market data and research, JLL employs a data-driven approach to showcase the financial benefits and long-term value of incorporating sustainability practices into real estate projects.