The recent surge in sports and active communities in Thailand is part of a growing trend that not only benefits health but is also transforming the retail market.

People are increasingly exploring new activities and communities, including sports and an active lifestyle. The Paris Olympic Games 2024 have amplified this trend, influencing more people to try new sports and purchase equipment. This is reflected in the retail sales index of sports equipment, which shows over 136% growth compared to 2019. According to Thailand’s Ministry of Tourism and Sports (2023), people spent THB 7,054 annually on average on sports products, largely on shoes, F&B, clothing, and equipment. 

Figure 1: Retail sale index: overall index and sports equipment

Firstly, developers should integrate multi-use spaces for gathering and activities to increase footfall in retail spaces and other parts of mixed-use projects.

Secondly, landlords could transform their long-term land banks into low-CAPEX sports facilities with short-term leases. This approach can lower property tax, as the vacant land tax increases progressively over time.  

Thirdly, developers should consider attracting more sports-related tenants, including activewear retailers and fitness studios. Unlike traditional gyms, Pilates or yoga studios require less space and fewer facilities (e.g., changing rooms or bathrooms), making them ideal for community malls. As a result, these studios are expanding into retail centres. Moreover, Pilates, being relatively new to the fitness world, commands higher ticket prices than regular gym memberships while requiring less space.

Figure 2: Examples of sport-integrated development projects

Source: Crystal Sports (KE Group), The Olympic Club, Pathumwan Princess Hotel