The nearly 100-year-old water heating and HVAC manufacturer evolved to expand its reach and impact on its consumers through a marketing revamp
Client story
Rheem supplies a greater degree of comfort
Categories:
Connecting with consumers
Rheem needed strategic brand alignment across all touchpoints of its business. The partnership with JLL kicked off the brand activation by humanizing the perception of big metal boxes and showcasing Rheem’s commitment to providing comfort and value to their clients. The result? The development of Rheem’s new tagline, “The new degree of comfort™” as well as a new visual aesthetic—the universally recognized degree symbol that has become crucial to the water heating company's visual identity and brand language.
