Rheem supplies a greater degree of comfort

• 57% increase in pages viewed per session
• 27% increase in time on page
• 30% improvement in session duration

On top of Rheem’s retail and commercial offerings, the company also launched broad-reaching global sustainability initiatives.

JLL and Rheem developed an “earth-first” platform built on Rheem’s brand values to first gain internal compliance and commitment. The collaboration created a A sustainability task force made up of employees, a sustainability firm and the project team that ultimately defined what sustainability means to the global manufacturer while setting immediate actions and long-term goals.

Rheem now uses its sustainability visual identity for all campaign materials and leans on research and evolving data to develop a calendar with a toolkit, training program and social and digital content to drive education, adoption and results. 

The “earth first” collaboration continues to make great strides, including:

• Executed Zero Waste to Landfill initiatives across nine global factories
• Educated 10k+ employees across 50 global offices
• Launched to more than 58K people at industry trade show
• Increased percentage of sustainable products and packaging to 70% of total offering