Investment sales

A real estate investment sales advisor determines whether, when, how, and to whom to sell, while a traditional broker simply facilitates a transaction between two parties.

JLL's approach starts with strategy: before any marketing begins, advisors evaluate the asset within the client's full portfolio and objectives, since the right recommendation might be to hold, recapitalise or pursue a joint venture rather than sell outright.

In Belgium and Luxembourg, this strategy-first approach is led locally by Vincent Van Brée, Head of Capital Markets at JLL BeLux, in a market where liquidity is clearly returning: Belgian investment volume rose 42% to €4.5 billion in 2025, with a similar 39% rebound to €841 million in Luxembourg. The same discipline shaped recent BeLux hotel mandates, where, as Alexandre De Wagheneire, Senior Director Capital Markets Belux, notes, matching the right operator and lease structure to the right investor profile, as in the B&B Hotel Gasperich sale in Luxembourg, is what separates true advisory from simple brokerage.

JLL's Investment Sales and Advisory team transacts across the full spectrum of commercial real estate, with dedicated sector specialists for each property type, since buyer pools and pricing dynamics differ significantly from one sector to the next.

That breadth is clearly visible in Belgium and Luxembourg: 2025 was a record year for logistics investment and an excellent year for retail, while hotel investment jumped 44% to over €300 million and now holds a 7.35% share of total transactions, the highest on record.

Recent BeLux transactions across this spectrum include the sale of The Muse office development in Brussels' European District, the disposal of Ghelamco's Nexus Data Center, a logistics deal in Maasmechelen, and hotel sales including MotelOne Antwerp and B&B Hotel Gasperich in Luxembourg, reflecting JLL's number one global ranking in hotel investment sales and its 50% market share in Belux hotel investment advisory since 2020.

JLL integrates AI and machine learning directly into the capital markets transaction process, giving sellers an informational advantage at every stage of execution, not just in post-deal reporting. JLL's Horizon platform draws on data from more than 1.6 million global properties and over €25 trillion in historical transaction volume, with AI now built into roughly 80% of JLL's investment sales processes for buyer identification alone.

JLL has invested more in AI technology than any other real estate company, and this same platform underpins the work of the Belgium and Luxembourg Capital Markets team, giving local clients earlier visibility into pricing trends and buyer demand on transactions from Brussels to Luxembourg.

JLL can begin a meaningful strategic conversation with relatively limited information: a preliminary market evaluation requires five basic inputs, an overview of the asset, its ownership structure, the leasing profile, the capital position, and a sense of the client's objectives and timeline, and no formal listing agreement is required to begin the discussion.

Our Belgium and Luxembourg team can turn that initial information into a genuinely informed first read, thanks to real momentum in the local market: total investment volume rose 42% to €4.5 billion in Belgium and 39% to €841 million in Luxembourg in 2025, giving clients an immediate reference point for what similar assets are achieving today.