Top four tech considerations for asset managers

Experience is essential. And while we’ve seen the concept transform sectors such as hospitality and retail, the office can’t be ignored.

Pre-pandemic, the idea of the experiential office was already taking flight thanks to successful flex office models like WeWork. COVID accelerated the need to create an environment worth the commute as employees acclimated to working from home.

And we’re not just talking about office suites. Building owners also must create an experience that translates to occupiers.

For asset managers, that means ensuring common areas focus on the tenant experience and offer superior client services.

The challenge is that it’s not one solution, and it’s not one-size-fits-all.

But specific experiences can and should be augmented by technology, and as the flight to quality continues, tenants are increasingly drawn to an office building that seamlessly incorporates innovative tech solutions. Thus, building owners need to invest in technology to remain relevant to their clients.

We’ve identified four key tech considerations asset managers will want to consider  attracting quality-minded tenants.

Strong work connections are vital for making the return-to-work commute worthy.

Adding tenant lounges, coffee shops, fitness centers, and conference rooms isn’t enough to draw in tenants. Building owners need an activation strategy to make sure they’re fully leveraging such amenities.

Building apps are a valuable way to connect with tenants, provide offers, and showcase amenities.

For example, workplace experience platform Hq0 streamlines building experiences offered to tenants through its easy-to-use app. Tenants get what they need at their fingertips, but owners get a bonus, too. There’s also an analytics suite, hybrid work tools and a flex space management system that can provide valuable data and feedback to help drive even greater tenant engagement and stickiness.

That said, finding the right solution (and what tenants will and will not use in an engagement app) remains a challenge. For example, does adding a feature to order food or a car service make sense when users already use Uber Eats and Lyft?

The right partner can work with you to design a custom app that highlights building offerings and keeps tenants informed and connected with the building and surrounding community. In addition, keeping the app current will drive adoption. The result? Additional data that allows for greater personalization and program improvements.

The overall trend to what’s being called Disney-like hospitality is imperative in shared space. Occupiers want to be treated like high-value customers. A building that operates effectively will go a long way in keeping tenants happy.

For example, say the elevator in a building is out and a tenant submits a maintenance request. Without the proper tool in place, a tenant is basically in the dark until the issue is resolved.

The building operations software landscape has become highly fragmented, which leads to a disconnected experience for investors, operators, tenants, and occupants. A platform, such as the cloud-based operating system Prism, can relieve that pain point by creating a comprehensive ecosystem.

The platform’s infrastructure houses more than 30 integrations with other building operations tools, unifying an increasingly fragmented set of building operations applications into a single user experience for property managers. This, in turn, allows for streamlined work orders, improved maintenance efficiency, and simplified interaction between tenants, building management and staff.