Berlin is the cultural and political centre of Germany. With 3.9 million inhabitants, it is also the country's most populous city. The city's economy benefits from a strong and innovative service sector. Berlin is also a popular tourist destination, which continues to contribute positively to the retail sector.

Market size and growth outlook

• Berlin is Germany’s largest retail market. Retail sales are forecast to reach €37.7 billion in 2025.
• With an average take-up of more than 35,000 sq m per annum, Germany's capital is more than 50% above the market shares of all other major cities in Germany, which proves its highly relevant position in the retail sector.
• Berlin households have an average disposable income of €56,200 in 2025, which is 2% above the average disposable income per household across the EU (27 countries).
• With a forecast average annual growth of 4.4% in retail spending, Berlin is projected to see some of the highest growth rates across Europe over the period from 2025 to 2029.
• In 2024, Berlin welcomed 13 million visitors, a 5% increase over 2023. Overseas visitors comprised 42% of the total, with the UK, USA, and the Netherlands as the leading countries of origin. Tourism contributes over €15 billion annually to Berlin's economy, with shopping and dining accounting for 43% of visitor spending.
• The highest rents in Berlin are currently paid for the best units on Tauentzienstraße, with the annual rent amounting to €3,480 per square meter per year at the end of Q3 2025. This is one of Germany’s most expensive retail locations.
   

The Berlin Retail City Profile unveils key insights to help you make informed decisions about your next retail location. Complete the form to access a detailed market outlook and digital maps featuring key retail destinations, international retailer presence, and notable store openings.