Warsaw has established itself as a leading retail destination in Central and Eastern Europe. The city boasts a substantial population of 1.9 million residents, with a significant proportion of younger demographics drawn by economic opportunities. Supported by robust economic growth and rising wages, Warsaw has become a top-5 European city in terms of retail sales per capita.

• Warsaw is Central and Eastern Europe’s largest retail market. Retail spending is expected to reach nearly €34 billion in 2025.

• The city is home to approximately 1.9 million inhabitants, with its extended metropolitan region encompassing more than 3.2 million people, creating a significant consumer market.

• Households in Warsaw are among the most affluent households in Poland. The average disposable income per household in Warsaw is €45,600.

• Warsaw's retail sales are projected to expand at an average annual rate of 5.6% in nominal terms from 2025 to 2029, exceeding Poland's national growth forecast for the same timeframe.

• Prime shopping centres in Warsaw typically command the highest retail rents, reaching €1,920 per square metre annually in Q3 2025.

• Warsaw's tourism sector remains strong, having hosted 6.0 million overnight visitors in 2024, with international guests accounting for almost one-third of that total.
   

The Warsaw Retail City Profile unveils key insights to help you make informed decisions about your next retail location. Complete the form to access a detailed market outlook and digital maps featuring key retail destinations, international retailer presence, and notable store openings.