Paris is one of the world's leading tourist destinations and, along with London, Hong Kong, and New York, is one of the strongest retail locations globally. Renowned for its style, iconic fashion, and haute couture, the city remains at the forefront of international fashion trends as it continues to attract the biggest retail brands that inevitably look to the city to open flagship stores.

Market size and growth outlook

• As one of Europe's largest retail markets, Paris and its surrounding region are projected to generate €167.6 billion in annual sales in 2025.

• With 12.4 million inhabitants in the Paris metropolitan area, retailers can draw from a large and diverse consumer base.

• Paris stands out as one of Europe's most affluent cities. In 2025, the disposable income in Paris and its surrounding region averages €73,200 per household, with the city itself boasting an even higher average of €83,400 per household.

• Retail sales are forecast to grow by 3.1% per year on average in nominal terms, in the period from 2025 to 2029 across Paris and the surrounding region.

• The city welcomed nearly 49 million tourists in 2024, including almost 23 million international visitors. Visitor numbers increased by 2% over 2023 levels, thanks to the Summer Olympics.

• Paris commands some of the highest retail rents in Europe and globally. Avenue des Champs-Élysées is the most expensive destination with a prime rent of €20,500 per sq m per year at the end of Q3 2025.

   

The Paris Retail Profile unveils key insights to help you make informed decisions about your next retail location. Complete the form to access a detailed market outlook and digital maps featuring key retail destinations, international retailer presence, and notable store openings.