As Portugal's capital and largest city, Lisbon is a vibrant hub for culture, education, and politics. Lisbon has emerged as a prominent European retail destination for international brands, evolving into a cosmopolitan shopping city with a diverse consumer base. Its retail market has demonstrated consistent growth in recent years, fueled by a recovering economy, increasing tourism, and a growing expatriate community.

• Lisbon is Portugal's leading retail market with retail sales projected to reach €19.4 billion in 2025. The city accounts for 29% of all retail spending in Portugal.

• The Lisbon Metropolitan Area has about 3.0 million residents, allowing retailers to access over 25% of Portugal's population.

• Lisbon households are among Portugal's most affluent. Lisbon has the second-highest average disposable income in Portugal at €52,600 per household.

• Lisbon retail sales are expected to grow steadily from 2025-2029 by 3.7% annually in nominal terms. Growth is driven by tourism spending and strengthening domestic consumption.

• Lisbon welcomed over 8.5 million visitors in 2024, an increase of 5.1% over 2023 levels. Over 6.5 million visitors came from abroad. Tourism expenditure reached €6.7 billion in 2024.

• Lisbon's city centre has Portugal's highest retail rents. Rua Garrett and Rua Augusta command the highest rents at €1,740 per square metre per year in Q3 2025.

The Lisbon Retail City Profile unveils key insights to help you make informed decisions about your next retail location. Complete the form to access a detailed market outlook and digital maps featuring key retail destinations, international retailer presence, and notable store openings.