Five‑storey composite property on Gough Street with a reserve price of HKD277 million
News release
30 April 2026
Property at Nos. 35, 37, 37A, 37B, 39 and 39A Gough Street, Central for auction under Land (Compulsory Sale for Redevelopment) Ordinance
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Hong Kong, 30 April 2026 – JLL today announced its appointment as auctioneer for the sale of the property at Nos. 35, 37, 37A, 37B, 39 and 39A Gough Street, Central (the "Property") by public auction pursuant to an Order for Sale made by the Lands Tribunal under the Land (Compulsory Sale for Redevelopment) Ordinance.
The public auction is scheduled to take place at 3pm on 22 May 2026 (Friday). The Property has a reserve price of HKD277 million.
The 68-year-old Property is a five-storey composite building, including a basement/sub-basement. The composite building fronting Gough Street, is served by two common staircases. As per the Occupation Permit, the store at sub-basement and shops at front portion of G/F are for non-domestic purpose, while the Chinese type apartments at basement, rear portion of G/F and 1/F to 4/F are for domestic use.
The site is zoned as "Residential (Group A) 10" under the Approved Sai Ying Pun and Sheung Wan Outline Zoning Plan No. S/H3/34, and occupies a site area of approximately 4,917 sq ft.
The Property is being sold partly with vacant possession and partly subject to existing lettings, tenancies and licences (if any) and existing building orders, and on an 'as is' basis.
The public auction will be held at the JLL office, 7/F One Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong.
About JLL
JLL (NYSE:JLL) is a leading global commercial real estate services and investment management company with annual revenue of $26.1 billion, operations in over 80 countries and a global workforce of more than 113,000 as of December 31, 2025. For over 200 years, clients have trusted JLL, a Fortune 500® company, to help them confidently buy, build, occupy, manage and invest across a variety of industries and property types, including office, industrial, hotel, multi-family, retail and data center properties. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. Powered by rich global datasets and leading technology capabilities, we provide coordinated, end-to-end delivery of real estate services for a broad range of global clients who represent a wide variety of industries. Through LaSalle Investment Management, we invest for clients on a global basis in both private assets and publicly traded real estate securities. For further information, visit jll.com.