JLL launches its 2024 campaign to support Breakfast Club of Canada, building on the success of its 2023 campaign raising over $200,000.

MONTREAL, April 10, 2024— JLL announced today the start of its 2024 campaign in support of Breakfast Club of Canada. The previous Feeding Children's Potential campaign in 2023 successfully raised over $200,000, for a total of over $900,000 raised since the beginning of the partnership in 2015. This year-long campaign involves clients and employees in various activities, all aimed at advancing the Club's mission of providing children with a nourishing breakfast at school, within a supportive and empowering environment that fosters a sense of belonging.

Notable events in 2023 included a Trivia Challenges in Toronto and Edmonton, raising $40,000, the annual national Virtual Silent Auction raising over $5,000, golf events in Calgary and Montreal totaling over $60,000, a basketball tournament in Calgary raising $16,000, a bowling tournament in Vancouver raising over $24,000 and the Season of Service in all participating shopping centres managed by JLL nationally, raising $55,000.

"We are continually filled with gratitude for the unwavering support and commitment shown towards this remarkable cause, spearheaded by Breakfast Club of Canada and its President and CEO, Tommy Kulczyk," expressed Alan MacKenzie, CEO of JLL Canada. "Knowing that our efforts are contributing to the education, growth, and support of the next generation fills us with purpose and fuels our commitment to this incredible mission.”

"We take great pride in uniting our employees and clients from across Canada to actively participate in our fundraising initiatives, fostering a strong sense of community. It is incredibly rewarding to know that our collective efforts are directly contributing to providing children with improved opportunities and access to a nutritious breakfast through Breakfast Club of Canada,” said Vanessa Lester, Head of Marketing, JLL Canada. 

For almost 30 years, Breakfast Club of Canada has been nourishing children’s potential by ensuring as many of them as possible have access to a nutritious breakfast every day and the energy to learn. Breakfast programs put forward solutions adapted to local resources and needs, in addition, to fostering a safe and inclusive environment. Operating from coast-to-coast-to-coast, Breakfast Club of Canada helps reach more than 420,000 students every day in over 3,000 programs.

“Thanks to partners like JLL, Breakfast Club of Canada makes it possible for children to start their school day with an equal chance of developing their full potential” highlights Tommy Kulczyk, President and Chief Executive Officer at Breakfast Club of Canada. “Education and health, especially for children, are core values for JLL and this fundraising campaign is a strong asset in the Club’s mission to bring awareness about student nutrition, especially when we know that learning is easier on a full stomach.”

To learn more about the Feeding Children’s Potential campaign, click here.

Since 1994, Breakfast Club of Canada has been working with partners from all sectors to help children access a nutritious breakfast and reach their full potential. Accredited by Imagine Canada for its effective governance and recognized for its promotion of local food products, the Club helps reach children in every province and territory across the country. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, X and LinkedIn.