How to monetize every corner of your office building

"Many owners still see tenant lounges or fitness centers as cost centers," said Cynthia Romack, Managing Director of Revenue, Experience Management at JLL. "Our role is to reframe these underused spaces as income generators while ensuring that the building's brand and tenant experience remain protected."

Through experience management, underused areas in office properties can be positioned for:

• Fractional office space – Transform vacancies into revenue-generating assets, all while continuing to market the space for a long term lease.

• Corporate meetings, conferences, and training sessions
• Fashion activations, ticketed events and pop-ups
• Weddings and social gatherings

JLL's XM experts assess each building holistically to surface after-hours and weekend opportunities and to integrate retail and restaurant activations that generate measurable revenue.

At one Chicago office property, JLL identified roughly $1 million in annual revenue potential by evaluating space usage and implementing event sales and partnership strategies that turned underused areas into priced, recurring products.

Experience management helps owners adopt the entrepreneurial mindset that reshaped retail a decade ago. Properties that embrace this shift are already realizing measurable financial, operational, and reputational gains.

JLL's XM team helps owners adopt the entrepreneurial mindset that reshaped retail a decade ago.