Why the stakes are high in mixed-use property management

A single-source solution can usher a mixed-use development through its entire lifecycle, from site selection and land acquisition to construction project management to pre-leasing, marketing and branding. But it’s the day-today property management function that really brings the vision to life, as it’s no small feat to make the experience at a self-contained microcity feel consistent and authentic.

As mixed-use developments skew larger and become more complex in their amenity offerings, the likelihood of the different uses clashing is likely. Having one property management firm break down the asset class barriers and oversee all critical operations from finance and budgeting to client service experience, communication, technology and public event programming will help support the property’s brand essence, increase foot traffic and build tenant and resident loyalty. But first, an outdated property management model needs to evolve along with the demands of visitors asking for a more customized and hospitable experience.