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6 dimensions of brand experience

The research uncovers five key insights transforming retail design:

  • New experience imperative: Consumers now prioritize efficiency over traditional "experiential" retail

  • Enduring impact of human soul: Despite digital advancement, human connection remains the third most important dimension

  • The relevancy advantage: Customization drives competitive advantage in high-touch sectors

  • A formula for access: Accessibility now encompasses both radical inclusivity and exclusive experiences

  • Quiet power of purpose: Brand values matter, but physical stores aren't the primary channel for meaningful messaging


Download the report for further insights
 

  • Explore data from our 15-country consumer survey​
  • Understand how priorities differ across generations, regions, and retail sectors
  • Discover actionable strategies for optimizing your brand's physical experiences