How next-generation real estate projects are shaping cities

When it comes to creating something new, it’s still important to consider local customs and what has gone before. “We’re tackling sustainability challenges with a forward-thinking approach that honors cultural heritage,” says Deeb. “Above all its driven by people’s needs, reflecting traditional values.”

He explains how a new mixed-use commercial hub project in one historic Saudi city, uses materials chosen to preserve the traditional iconic mud-brick architectural style and withstand the local terrain and climate.

Cultural factors are reflected with public space for prayer and socializing, as well as facades that facilitate natural light while maintaining interior privacy. Evolving leisure and entertainment norms are catered for with an amphitheater, luxury hotels and premium dining facilities.