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Corporate responsibility still matters
Reconsidering the store’s role in 'Meaningful' brand messaging
A 'Meaningful' masterclass in action
Brands still need purpose, just not so much in the store
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Chart showing generational expectations for clear brand purpose communication: Gen Z 59%, Millennials 61%, Gen X 51%, Boomers 39%.
Chart showing consumer priority shifts from 2018 to 2025 across six dimensions: Accessible, Intuitive, Human, Customized, Immersive, and Meaningful experiences.