Munich is the capital city of the German state of Bavaria and is a significant financial and publishing hub. It is the top retail location in Germany for domestic and international retailers, as they have access to one of Europe's most affluent customer bases. The local economy also benefits from a robust tourism market.

• Munich is one of Europe's top retail markets. Retail sales are forecast to surpass €17 billion in 2025, making it the third-largest market in Germany, after Berlin and Hamburg.
• Munich provides retailers with access to a large and varied consumer base, with around 1.6 million residents in the city and 3 million in the greater metropolitan area.
• Munich is one of Europe's wealthiest cities, with an average disposable income of €85,100 per household in the city and surrounding region, the highest among major German cities.
• Retail sales in Munich are expected to grow at an average annual rate of 4.1% in nominal terms during the period from 2025 to 2029.
• In 2024, Munich welcomed 9.2 million visitors, of which 3.8 million were international tourists, with the largest number of foreign visitors coming from the USA, Austria, UK and Italy.
• The highest retail rents in Germany are achieved in Munich's city centre. Kaufingerstraße commands the highest retail rents in Germany, reaching €4,080 per sq m annually in Q3 2025.
  
  The Munich Retail City Profile unveils key insights to help you make informed decisions about your next retail location. Complete the form to access a detailed market outlook and digital maps featuring key retail destinations, international retailer presence, and notable store openings.