Rheem supplies a greater degree of comfort

From revolutionizing how we get the perfect shower temperature to keeping us cool from the summertime heat, Rheem has long been a pioneer in the water heating and HVAC industry, continuously evolving to meet the needs of modern living since it was founded in 1925. Rheem is the sole manufacturer in the world that produces heating, cooling and water heating solutions.

JLL Design Solutions and Rheem began working together in the early 2000’s, capturing the attention of the trade audience. But the century-old company needed to find a way to effectively communicate its products and to homeowners as well as contractors, plumbers and distributors. That's when JLL and Rheem flipped gears and focused on creating a brand identity that bridges the gap between 'wooing' its clients and establishing a credible and meaningful relationship with the water heating industry.

But it wasn’t just taglines, branding and imagery that needed updating. Rheem needed to think about their customers and how to interact with them digitally. That’s why Rheem and JLL began revamping all of the company’s digital platforms to become more user-friendly, in effect—guiding the audience through the buying process.

Rheem.com went beyond a simple refresh, creating a clear navigation tool for the company’s diverse audience. It tackled its usability challenges to become a driver for all users to connect with more content, on more pages, for extended periods.

Rheem continues to launch various programs targeted to different audiences. The Pro Partner™ program, for elite HVAC contractors, is one of its most notable.

As a global leader in the industry, Rheem brings together its core customers of contractors and distributors to learn, network and celebrate. The company hosted memorable national conferences in 2017, 2019 and 2022 and partnered with JLL Design Solutions to develop overall event branding, promotional materials, registration communications and created a micro-site dedicated to each meeting. In addition to pre-event plans and promotions, JLL was on-site through presentation scripting and design, talent sourcing and production management.