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Hotel Asset Management

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Optimal operating performance, maximum asset value, minimal business risk, clarity in hold and exit strategy - all these goals lie at the heart of what we do in Asset Management.

​JLL's hotels and hospitality experts offer clients a systematic approach to managing their assets and identifying business improvement opportunities.

Our Asset Management services include:

  • Budget and financial performance review
  • Benchmarking against relevant competitive sets
  • Capital expenditure review
  • Title and form of ownership
  • Capital and corporate structure
  • Building survey
  • Brand review
  • Real estate market conditions, trends and cyclicality, and impact on the business
  • Identify appropriate timing for divestment, refinancing and refurbishment

Our clients benefit from our expert independent analysis and unparalleled local and global market insight to help achieve their investment objectives.

We're able to spot market issues early and take suitable and timely corrective action.

To unlock hidden values and enhance overall investment returns, we develop a detailed, strategic Asset Management Plan, carefully aligned with our client’s strategic goals and objectives.

Hotel Asset Management Trends

What Marriott-Starwood merger means for hotel owners

Ensuring that hotel owners will not lose out in this merger is the challenge that the new hotel giant will have to face, says Tasos Kousloglou, Executive Vice President, Hotel Asset Management at JLL.

Read the article in TTG Asia.

Winning the game: Five tips to prepare for any inning

Greg Hartmann says it’s time to replace the baseball analogies and determine where we are in the game. Although economic and hotel cycles typically last between six and 10 years, we cannot predict the end of the cycle any more than we can predict the time a baseball game will end.

Read the article in The Investor.

How to maximize asset value with the right operator

The right operating partner plays a crucial role in maximizing the financial performance and the capital value of the assets, which makes the experience and expertise hotel operators bring to the table a critical element for consideration.

Read Charlotte Kang's article in Hotel Management.

What Millennials want: The next generation of hotels

The Millennial takeover is upon us as brands adapt their strategies to cater to the next generation of consumers, and the hospitality industry is no exception.

Find out what the focus is of this generation.