JLL commissioned Penn Schoen Berland (PSB) to conduct interviews with C-suite executives across the globe to understand their views on corporate real estate (CRE) and the role that data and analytics plays in CRE. All interviewees held overall responsibility for CRE decision making - at either the global or regional level - within their organizations.
A common trend that emerged from the interviews was that although final decisions in CRE typically rest with C-suite executives, these executives often leverage the expertise of those who possess technical skills in real estate management and other related areas (legal, finance, etc.) to help shape their decisions.
That final decisions are made at the C-suite level reflects CRE’s growing importance to businesses. Certainly, throughout the interviews, interviewees repeatedly emphasized that CRE impacts overall company strategy and has significant implications for financial planning. Further, they also considered CRE to be a vital part of their business because it directly impacts the bottom line and could also play a key role in improving their organization’s productivity.
The interviewees also provided key insights into the role that data and analytics plays in CRE. Some key points that were raised include:
Notably, many of the issues raised in the interviews are consistent with the findings from "Mind the Data Gap: Aspiration vs. Reality in Corporate Real Estate," a recent survey - conducted by Forrester Consulting on behalf of JLL - examining the data and analytics strategies of CRE executives globally.
For more insights on data and analytics in CRE,
click here to download the Forrester report.
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In a commissioned study by Forrester Consulting, Mind the data gap: Aspiration vs. reality in corporate real estate, examines the adoption and use of data and analytics within the corporate real estate function
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