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Data and analytics in CRE: Views from the C-suite

​​​​​​​​​​​JLL commissioned Penn Schoen Berland (PSB) to conduct interviews with C-suite executives across the globe to understand their views on corporate real estate (CRE) and the role that data and analytics plays in CRE. All interviewees held overall responsibility for CRE decision making - at either the global or regional level - within their organizations.​

What CRE decision makers think of CRE​

​​A common trend that emerged from the interviews was that although final decisions in CRE typically rest with C-suite executives, these executives often leverage the expertise of those who possess technical skills in real estate management and other related areas (legal, finance, etc.) to help shape their decisions.

That final decisions are made at the C-suite level reflects CRE’s growing importance to businesses. Certainly, throughout the interviews, interviewees repeatedly emphasized that CRE impacts overall company strategy and has significant implications for financial planning. Further, they also considered CRE to be a vital part of their business because it directly impacts the bottom line and could also play a key role in improving their organization’s productivity.​

The role of data and analytics in CRE​​​

The interviewees also provided key insights into the role that data and analytics plays in CRE. Some key points that were raised include:

  • CRE data and analytics is a critical component of the overall corporate data analytics strategy. CRE has grown increasingly more intertwined with other critical business functions.
  • CRE analytics’ potential impact on the wider business is huge. This is true for businesses with more complex CRE requirements - multilocation, multiple CRE asset classes, etc.
  • However, current data and analytics capabilities in CRE fall short of aspirations, specifically in areas such as data governance, talent management and the implementation of key performance indicators (KPIs) to align with business goals. In particular, the alignment of KPIs with business goals is an especially important aspect of data and analytics because it enables CRE to "speak the same language" as the rest of the organization and allows CRE’s voice to be "heard."
  • Data and analytics presents an opportunity for CRE teams to lead or increase their impact on the broader business. The interviewees also pointed out that rather than merely look to increase the sheer volume of data, it would be more beneficial for CRE teams to focus on the clarity and accuracy of the insights their data and analytics provides.

Notably, many of the issues raised in the interviews are consistent with the findings from "Mind the Data Gap: Aspiration vs. Reality in Corporate Real Estate," a recent survey - conducted by Forrester Consulting on behalf of JLL - examining the data and analytics strategies of CRE executives globally.​

For more insights on data and analytics in CRE, click here​ to do​wn​load the Forrester report.

Copyright 2015 Jones Lang LaSalle IP, Inc. All rights reserved. These materials constitute CONFIDENTIAL AND PROPRIETARY information and processes owned by Jones Lang LaSalle. They may not be copied, used or further disseminated without the prior approval of Jones Lang LaSalle.

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