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It’s not as easy as translating your bricks and mortar strategy to an online platform. Nor can you simply upgrade your existing e-tail model. Global e-commerce is highly complex because market conditions vary hugely between countries due to differences in internet penetration, smart phone usage, demographics, regulatory climate, logistics and transport infrastructure, and industrial real estate options. Mastering these factors can provide a platform for your success.
This white paper, the first in a series of three, takes a close look at the hurdles and opportunities, changes and challenges business face when entering this dynamic landscape.
Please fill out the form to download the report.
Sunday, April 21, 2013