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Retail Destination Europe 2013

This report analyses the expansion and presence of 250 international retailers across 57 key European cities. London comes out top across 57 key retail markets. Paris, Moscow, Milan and Madrid, all mature retail markets, comprise the remainder of the top five most attractive cities. Emerging growth markets provide attractive expansion opportunities, especially as rental levels are generally lower than in more mature markets. St Petersburg, Prague, Istanbul, Warsaw and Kiev all perform strongly within this context. Zara is the only retailer with 100% coverage across all the key European markets reviewed, and therefore tops the retailer coverage league. H&M is next with 96%.

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