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Beyond data: The opportunity for analytics in CRE 

With data analytics, companies can turn data into actionable insights that can improve business performance.  It has been a disruptive force in many industries, and has led to powerful shifts in how companies make decisions, innovate, strategize, and ultimately, gain an advantage over competitors. The potential for analytics in corporate real estate (CRE)  is vast – but historically, CRE has not fully capitalized on the opportunity.  In this paper, we discuss the evolution of analytics, potential applications of analytics in CRE, including the identification of operational improvements as well as strategic opportunities, and key steps for CRE leaders as they prepare their organizations to tackle analytics.

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