Baby Boomers are no longer the only players in the game. Changing times have thrust a ready and willing Gen X into the driver’s seat, and a new course has been set.

Our JLL Research team and Headquarters Practice Group have identified a number of key Chicago relocations indicative of the new trend, which we explore in our latest report. We break down the logic behind the moves and show you exactly what can be gained from uprooting and heading to the heart of a major city.

Take an in-depth look at who’s driving trends.

Get the report

HQ themes

This word cloud displays the most common themes CEOs brought up while discussing their headquarters shifts.

For added insight, hover above each to read an associated quote culled from recent interviews and press statements.

Questions? Contact:

Steve Stratton

International Director
Co-Chair, Headquarters Practice


Meredith O’Connor

International Director
Co-Chair, Headquarters Practice


Christian Beaudoin

Senior Director, Research
JLL Midwest


Hailey Harrington

Manager, Research
JLL Midwest